iPhone Pocket — A new, stylish way to wear and carry iPhone
Apple and ISSEY MIYAKE have teamed up to create iPhone Pocket, a minimalist yet highly functional way to carry your iPhone and everyday essentials. Built from a single 3D-knitted piece inspired by the brand’s signature pleats, the iPhone Pocket stretches to fit devices and pocketable items while offering a fresh — and wearable — accessory for any style.
What is the iPhone Pocket?
The iPhone Pocket is a compact, 3D-knitted pouch created through a collaboration between ISSEY MIYAKE and Apple. Designed like “a piece of cloth,” it’s made from a single knitted construction that fully encloses an iPhone and expands to hold other small items — think AirPods, cards, or keys. When stretched, the open-knit subtly reveals the contents and even allows a peek at the iPhone screen.
This isn’t a rigid case or a wallet — it’s a lightweight textile accessory meant to be worn, carried, or attached to bags. Its versatility and tactile design are the standout features.
Design & Materials: Crafted like a piece of cloth
- Single 3D-knitted construction — produced in Japan with techniques developed by ISSEY MIYAKE.
- Ribbed, open structure — echoes the brand’s famous pleats while providing stretch and breathability.
- Two strap lengths — short strap for handheld or bag-attachment; long strap for crossbody or worn-on-body styling.
- Color-forward palette — multiple playful and neutral tones made to mix and match with iPhone finishes.
Designers describe iPhone Pocket as an exploration of “the joy of wearing iPhone in your own way,” emphasizing simplicity and personal interpretation rather than a fixed look
Colors, pricing, and availability
- Short strap colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black.
- Long strap colors: sapphire, cinnamon, black.
- U.S. pricing: Short strap — $149.95; Long strap — $229.95.
- Where to buy: Available starting November 14 at select Apple Store locations and on apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the U.K., and the U.S.
Select Apple Stores carrying iPhone Pocket include flagship locations such as Apple SoHo (New York), Apple Regent Street (London), Apple Ginza (Tokyo), Apple Piazza Liberty (Milan), Apple Marché Saint-Germain (Paris), Apple Myeongdong (Seoul), Apple Orchard Road (Singapore), Apple Jing’an (Shanghai), Apple Canton Road (Hong Kong), and Apple Xinyi A13 (Taipei).
How to wear and use iPhone Pocket
iPhone Pocket was created to be flexible in how you carry your essentials:
- Handheld: Short-strap option keeps it compact and easy to grab.
- Attach to a bag: Loop or tie the strap to backpacks, totes, or belt loops.
- Wear on the body: Long strap option lets you wear it crossbody or around the neck for hands-free convenience.
- Everyday carry: Stashes small items — AirPods, a slim card, cash, or keys — alongside your iPhone.
Because the knit reveals the screen when stretched, you can check notifications without fully removing your phone. It’s a hybrid between accessory and functional pouch — ideal for commuting, travel, and minimalist styling.
Who is iPhone Pocket for?
- Minimalists who want to carry essentials without a full bag.
- Fashion-forward users who value material, texture, and color.
- Travelers and commuters who need quick access to phone and small items.
- Anyone who prefers a textile accessory over hard cases or wallets.
Quick pros & cons
Pros
- Unique, couture-inspired textile design
- Lightweight and flexible — adapts to contents
- Stylish color options that pair with iPhone finishes
- Multiple wearing styles
Cons
- Higher price point compared to standard pouches or cases
- Not a protective hard case — limited impact protection
- Limited color choices for long-strap option
Quick answers about iPhone Pocket
Ques: Is iPhone Pocket compatible with every iPhone model?
Ans: Yes — the knitted design stretches to fit most current iPhone sizes and pocketable items.
Ques: Does it protect my phone from drops?
Ans: No — iPhone Pocket is a textile accessory focused on carry and style. It offers minimal impact protection compared with a hard case.
Ques: Can I wash it?
Ans: Follow the care instructions from ISSEY MIYAKE or Apple for textile care. Hand washing and air drying are typically safest for knitted textiles.
Conclusion
iPhone Pocket reimagines how we carry our phones: a textile-first accessory that blends fashion and function. If you want a stylish, wearable solution for your iPhone and small daily essentials, iPhone Pocket is a compelling option — especially for anyone who values material, color, and minimalist design.
